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Appeal to Emotion
Pathos is emotion. Silva Rhetoricae Web Site implies that pathos is “the category by which we can understand the psychological aspects of rhetoric.” Considerations for an effective appeal to Pathos include: The state of mind, the emotional intensity, the proximity effect, and the rhetorical situation. Visual Rhetoric can play an important role in swaying a viewer. For instance, colour, design, layout, pictures and text can influence the emotion of the viewer and strengthen the appeal. Kenena
Examples of Pathos: Edit
Reportage Moving pictures
Some of the most powerful images from around the World
World Food Programme
The Road to the Horizon