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University of Winnipeg/Rhetoric & the WWW - Rhetoriki/Pathos

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Pathos Edit

Appeal to Emotion

Pathos is emotion. Silva Rhetoricae Web Site implies that pathos is “the category by which we can understand the psychological aspects of rhetoric.” Considerations for an effective appeal to Pathos include: The state of mind, the emotional intensity, the proximity effect, and the rhetorical situation. Visual Rhetoric can play an important role in swaying a viewer. For instance, colour, design, layout, pictures and text can influence the emotion of the viewer and strengthen the appeal. Kenena


Examples of Pathos: Edit

Reportage Moving pictures

Some of the most powerful images from around the World

World Food Programme

The Road to the Horizon


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