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Sue Smith insists that the purposes of rhetorical criticism are “what [the] writing says . . . [and] how it says it". Neo-Aristotelian Criticism is based on the three modes of persuasion: ethos, pathos, and logos. These three modes look at the text differently depending on the audience. Smith relates each of the modes to a separate focus: The Author (Ethical), The Reader (Emotional), and The Text (Logical). However, all the modes revolve around the five classical rhetorical canons--invention, organization, style, delivery, and to a much lesser extent, memory. Kenena
Neo-Aristotelian Thought Edit
• Strict Ethos–Logos–Pathos Modes
• Neo-Aristotelian Tool