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Appeals to reason
Logos appeals to reason or logic. In academia, we favour a logical argument. Silva Rhetoricae Web Site indicates that reason is the message. Aristotle was frustrated that we never relied more on the logical, however, we do not live in a world of facts and “logical chains of reasoning”. Therefore, we rely on that which Aristotle termed "rhetorical syllogism" or an enthymeme. We must be confident in our assumptions or reasons. In visual rhetoric, you can achieve a tone through colour, design, and text. The focus is on the text in logical arguments, although emotion and ethics do play a supporting role. Kenena
Examples of Logos:
World Scientific: Connecting Great Minds